Facebook is cool, hip and any other word you might want to use. It has close to 12% of the worlds population as users. Amazingly enough, FB still has room to grow. According to the World Bank, in 2009 27% of the 6.7 billion people in the world had internet access. That means FB has yet to reach nearly 1 billion people. That’s right 1 billion.
It’s accurate to say that it will likely never reach full use by the public. For one reason or another, many people don’t care about FB. In fact, I tend to lean that way myself. I find that it absorbs my time of which I’d rather be doing something productive. Either way, it still has a draw that is hard to deny.
So where is FB in the future? Will it grow to reach 50% of internet users or more? Or has it hit maturity where it maintains membership for a while and then steadily declines? And will it be the next MySpace which was once the 500 pound gorilla of social media? Really, no one knows. Time will tell. However, I believe it is the next MySpace. I think there is another Mark Zuckerberg sitting at home thinking about what FB is missing and will develop a hit. Either way, it will be fun to wait and watch.